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Emotions in Branding: How to Trigger Emotions and Sell More

How to use emotions in branding to win customer's hearts Emotional marketing: Business is changing, so are the customers. As a result, their preferences and shopping habits are also changing.  Studies show that 80% of purchasing decisions are driven by emotions rather...

Top 10 Tips for Creating Visual Brand Identities

n today’s cutting-edge competitive world it is tough to make your brand stand out. If you want to capture the heart and imagination of your audience, you need to create winning visual brand identities. When it comes to visual brand identity, you...

5 Essentials questions that define your brand 

n the current digital landscape, branding is more important than ever. Thanks to the strong presence of social media, brand identity has taken center stage. A strong brand identity can contribute to many things, which include,...

What Makes a Good Logo?

A good logo highlights the message and purpose of a brand or company. A logo should be simple, clear, distinctive, practical, relevant, adaptable and graphical and convey the targeted message without causing any ambiguity. A logo is a visual masterpiece that embodies...

The 10 most common brand identity problems

Brand identity is much more than a catchy tagline and a fancy logo. Nurture your brand properly to help it thrive. You need to develop your brand and then integrate it accordingly. Your brand encompasses every aspect of your business. But, to...